I listened to a pretty profound podcast the other day. It affected me like being struck by a bolt of adrenaline. Last week, NPR’s Krista Tippet interviewed Seth Godin, a prolific internet entrepreneur, on her show On Being. The title of the podcast was, Seth Godin on the Art of Noticing and Then Creating. As someone who had grown weary and leery of this here to stay internet age that at times feels like it’s spawned little besides cyber bickering and inane YouTube videos, I was skeptical about embracing social media as a marketing tool for my photography business. It seemed too vast and intimidating, even unclassy. Wouldn’t my self-promoting status updates and tweets amount to nothing but white noise? Are we not as a society already overly inundated with enough noise and ads and spam?
In this podcast, Mr. Godin presents a perspective of the internet I hadn’t considered before, describing our digital age as a “connection economy.” He says, “Rather than merely tolerate change, we are called now to rise to it. We are invited in and stretched in whatever we do to be artists – to create in ways that matter to other people.” Mr. Godin shuns the notion of trying to reach everybody, appeal to everybody, be known to everybody, promoting instead smaller interactive communities where the creators of the goods and services we utilize are human beings we know and trust – people whose distinct visions and messages strike a chord with us, and make us want to support not just the good or service but the artist behind it.
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. Every time we waste that opportunity, every page or sentence that doesn’t do enough to advance the cause is waste.
– Seth Godin
The past several months I’ve made deliberate efforts to intertwine myself into the community I dwell in, and am now pondering ways to use the internet for further cementing the connectedness formed by my face-to-face interactions with my fellow community members. Via Facebook, believe it or not, my eyes have been opened to some innovative and exciting business plans and talents from mothers/fathers/neighbors I see at school, the library, the grocery store. How satisfying it would be to invest in their dreams instead of the impersonal transactions I usually perform when in need of a specific skill or product. I love being able to heartily recommend, word of mouth, the bakery in town, the woman who cuts my hair, our coffee shop, my husband’s chiropractor, etc.
Allllllll that to say, yesterday I had the privilege of being inspired by my good friend, Kris, the eclectic and uber-talented founder of Sugarfield Flowers. We try to help each other out in lots of ways, including our budding professions. I took some photos for her for an exciting upcoming Valentine’s Day event she’ll be announcing any second here (“Like” her Facebook page for more info). Everything about her art is original and unexpected. She is far more than just her designs, offering customers delectable alternatives to the cookie cutter FTD bouquets mailed here and there and everywhere by pouring her heart and soul into one of a kind floral creations. Everything she does, from weddings, to christenings, showers, classes, etc. is a visual delight – so festive and organically exquisite. It is my pleasure to recommend Sugarfield Flowers to those of you who are also interested in bolstering all that is lovely and edifying about our local community!
Below are some of the fruits of our photo session labor! Thanks to Mr. Mikey for letting me steal a kiss! : )